In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026.

Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide.

This episode breaks down:

• Why most ecommerce conferences fail to deliver real value• How the Shopify Summit will work differently (fast, practical, on-demand)

• Our goal to build the world’s biggest Shopify content library

• How merchants, brands, agencies and app founders can get involved

We also share the full structure of the summit, including seven dedicated stages:

• Brand stories

• Marketing & sales growth

• Customer retention & lifetime value

• Finance & back office

• Warehouse & logistics

• HR & legal

• Shopify apps showcase

Every stage is designed to give Shopify merchants practical, actionable insights - without the fluff.

Plus, we cover key updates from:

• Yoast — AI brand visibility tracking and Gemini mentions

• Shopify — new category-level return insights to reduce refundsUseful links mentioned in this episode:

• Site Kit by Google integration now available for all Yoast customers (WordPress only) https://yoast.com/yoast-seo-january-7-2026/

• New Track Brand Visibility in Gemini with Yoast AI Brand Insights https://yoast.com/yoast-ai-brand-insights-january-13-2026/

• My latest Search Engine Journal article on agentic commerce and UCP (https://www.searchenginejournal.com/agentic-commerce-what-seos-need-to-consider-acp-ucp/563503/)

If you run a Shopify store or ecommerce brand, this episode explains why the Shopify Summit 2026 could become the most valuable free learning resource in the industry.

📅 Launching September 1st, 2026

🎟️ Free to attend

👉 Sign up now at wwspodcast.com and click Shopify Summit 2026