In this episode, Lori Kennedy reflects on the surprising shifts of 2024 and shares her predictions for 2025, focusing on the evolution of coaching practices, the importance of specialization, and the integration of technology. She emphasizes the rise of hybrid coaching models, the necessity of premium pricing, and the significance of community-centric program design. Additionally, she discusses the role of AI as a tool for enhancement rather than replacement, and the shift towards paid advertising as a more effective strategy for coaches and practitioners.

Chapters

00:00 Reflections on 2024: A Year of Humbling Experiences

02:28 Predictions for 2025: Insights and Strategies

07:20 The Rise of Hybrid Coaching Models

10:46 The Importance of Specialization in Coaching

15:44 Tech Integration Without Overwhelm

19:44 The Comeback of Premium Pricing

21:54 Community-Centric Program Design

24:39 Simplified Marketing Approaches

26:53 Prioritizing Well-Being in Coaching

30:53 AI: Enhancing, Not Replacing Coaches

39:55 The Shift to Meta Ads for Coaches

Connect With Lori & The Wellness Business Hub On Social 

Join The Wellness Business Hub Community😊

https://www.facebook.com/groups/902858891147746 

Instagram >>> https://www.instagram.com/lorikennedyinc/ 

Facebook >>> https://www.facebook.com/lorikennedywbh 

In this episode, Lori Kennedy shares her personal journey from struggling with health issues to becoming a registered holistic nutritionist and entrepreneur. She emphasizes the importance of self-belief, the right business model, and continuous investment in skill development as key components for success in the coaching and holistic health industry.  If you're feeling uncertain about your ability to get and work with clients, this episode is for you. Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner). 

TAKE THE QUIZ >>> https://www.wbhtraining.com/youtube-quiz

Join The Wellness Business Hub Community😊

https://www.facebook.com/groups/902858891147746 

Connect With Lori & The Wellness Business Hub On Social 

Website >>> https://www.thewellnessbusinesshub.com/ 

Instagram >>> https://www.instagram.com/lorikennedyinc/ 

Facebook >>> https://www.facebook.com/lorikennedywbh 

What Is The Wellness Business Hub? 

The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program. For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living. 

If you’d like to learn more about The Ongoing Enrollment Method for creating, launching and filling your first online program, start by taking the FREE QUIZ to figure out which of the 4 types of online programs is right for you.

 

Struggling to convert leads into paying customers? In this video, Lory helps Leslie Brown, CEO and Founder of The Mineral Balancing Group, uncover the real issue behind her low conversions and shares actionable strategies to improve results.

From understanding audience size to optimizing messaging, this conversation is packed with insights to help you boost your sales.

What You’ll Learn:

• How to analyze your audience size and set realistic conversion goals.

• Why messaging matters and how to make it more effective. 

• Strategies to engage your email list and turn subscribers into buyers.

• Creative ideas to increase engagement and drive sales, even with a small audience.

Whether you're running ads or just trying to boost engagement, this episode will give you the tools to see real results. ============================================================= Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner). 

TAKE THE QUIZ --- https://www.wbhtraining.com/youtube-quiz

Join The Wellness Business Hub Community😊 https://www.facebook.com/groups/902858891147746 

Connect With Lori & The Wellness Business Hub On Social 

Website --- https://www.thewellnessbusinesshub.com/ 

Instagram --- https://www.instagram.com/lorikennedyinc/ 

Facebook --- https://www.facebook.com/lorikennedywbh 

What Is The Wellness Business Hub? 

The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.

For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living. 

If you’d like to learn more about The Ongoing Enrollment Method for creating, launching, and filling your first online program, start by taking the FREE QUIZ to determine which of the 4 types of online programs is right for you.

In this coaching session, we cover strategies to elevate your business, create meaningful client connections, and implement practical systems for long-term growth. Whether you're a coach, consultant, or service provider, you'll gain actionable tips to enhance your marketing, client engagement, and program scalability.

What You’ll Learn:

• Leveraging scholarships to engage non-winning applicants and boost enrollments

• Structuring alumni groups to enhance client retention and business growth

• Repurposing coaching sessions for scalable content and added value

This session is packed with examples, real-world applications, and strategies to keep clients engaged, whether they're active or alumni. Perfect for coaches looking to refine their approach and maximize business potential.

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Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner).    TAKE THE QUIZ --- https://www.wbhtraining.com/youtube-quiz   Join The Wellness Business Hub Community😊 https://www.facebook.com/groups/902858891147746    Connect With Lori & The Wellness Business Hub On Social  Website --- https://www.thewellnessbusinesshub.com/  Instagram --- https://www.instagram.com/lorikennedyinc/  Facebook --- https://www.facebook.com/lorikennedywbh    What Is The Wellness Business Hub?    The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.   For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living.    If you’d like to learn more about The Ongoing Enrollment Method for creating, launching, and filling your first online program, start by taking the FREE QUIZ to determine which of the 4 types of online programs is right for you.

Struggling to get clients or book sales calls consistently? In this coaching session, we dive deep into identifying and solving key challenges in your marketing strategy.

Learn:

✅ How to create a unique and "hooky" program name that grabs attention

✅ Why your ideal client may not be committing and how to overcome objections

✅ The importance of crafting clear messaging around your offer

✅ Practical tips to balance organic growth and paid ads for better results

If you’re ready to refine your brand, attract more leads, and grow your business, this is for you!

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Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner).    TAKE THE QUIZ --- https://www.wbhtraining.com/youtube-quiz   Join The Wellness Business Hub Community😊 https://www.facebook.com/groups/902858891147746    Connect With Lori & The Wellness Business Hub On Social  Website --- https://www.thewellnessbusinesshub.com/  Instagram --- https://www.instagram.com/lorikennedyinc/  Facebook --- https://www.facebook.com/lorikennedywbh    What Is The Wellness Business Hub?    The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.   For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living.    If you’d like to learn more about The Ongoing Enrollment Method for creating, launching, and filling your first online program, start by taking the FREE QUIZ to determine which of the 4 types of online programs is right for you. 

 

In this episode, Lori helps Kristin, a health & weight loss coach, refine her approach to weight loss coaching for women over 40 who lead healthy lifestyles but struggle to shed those last few pounds. They dive into the specific challenges faced by these women, including under-eating and blood sugar imbalances, and discuss powerful strategies for effective weight loss. From messaging and lead magnets to local talks and targeted online ads, Lori guides Kristen on how to reach her ideal clients, build her brand, and stand out by focusing on sustainable weight loss and food freedom.

If you’re a coach looking to connect with your target audience and boost client engagement, this episode is packed with actionable insights to help you build a successful business model while empowering clients to reach their goals!

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Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner).    TAKE THE QUIZ --- https://www.wbhtraining.com/youtube-quiz   Join The Wellness Business Hub Community😊 https://www.facebook.com/groups/902858891147746    Connect With Lori & The Wellness Business Hub On Social  Website --- https://www.thewellnessbusinesshub.com/  Instagram --- https://www.instagram.com/lorikennedyinc/  Facebook --- https://www.facebook.com/lorikennedywbh    What Is The Wellness Business Hub?    The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.   For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living.    If you’d like to learn more about The Ongoing Enrollment Method for creating, launching, and filling your first online program, start by taking the FREE QUIZ to determine which of the 4 types of online programs is right for you.

Want more clients and steady sales in your coaching business?

In this video, we share simple, practical tips to help you book more clients, get more people to attend your webinars, and grow your revenue—all without needing ads!

April Harris,a business coach,explains how she set her revenue goal, boosted her enrollments with affordable influencer marketing, and scheduled webinars and flash sales to keep momentum going.If you’re looking for clear steps to reach your goals and get more clients, this video is for you!

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Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner). 

TAKE THE QUIZ --- https://www.wbhtraining.com/youtube-quiz

Join The Wellness Business Hub Community😊 https://www.facebook.com/groups/902858891147746 

Connect With Lori & The Wellness Business Hub On Social  Website --- https://www.thewellnessbusinesshub.com/  Instagram --- https://www.instagram.com/lorikennedyinc/  Facebook --- https://www.facebook.com/lorikennedywbh    What Is The Wellness Business Hub?    The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.   For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living.    If you’d like to learn more about The Ongoing Enrollment Method for creating, launching, and filling your first online program, start by taking the FREE QUIZ to determine which of the 4 types of online programs is right for you.

Having trouble attracting the right clients and getting people to show up for your webinars?   In this video, I share simple, effective strategies to help you fine-tune your message so you can attract clients who are ready to get started and have fewer complicated issues.   I’ll also cover how to get more people into your Facebook group, keep them engaged with fun challenges and helpful resources, and book more sales calls using personal, friendly approaches.If you're struggling to get people to attend your webinars (with only 0-2 showing up), this episode will give you tips to increase that number and get more people interested.     Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner).    TAKE THE QUIZ --- https://www.wbhtraining.com/youtube-quiz   Join The Wellness Business Hub Community😊 https://www.facebook.com/groups/902858891147746    Connect With Lori & The Wellness Business Hub On Social  Website --- https://www.thewellnessbusinesshub.com/  Instagram --- https://www.instagram.com/lorikennedyinc/  Facebook --- https://www.facebook.com/lorikennedywbh    What Is The Wellness Business Hub?    The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.   For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living.    If you’d like to learn more about The Ongoing Enrollment Method for creating, launching, and filling your first online program, start by taking the FREE QUIZ to determine which of the 4 types of online programs is right for you.

Curious how tracking the right metrics can boost your sales?   In this episode, we dive into practical strategies to help you hit your revenue goals by focusing on key metrics that matter. We start with the essentials—how many clients you need to reach six figures—and move into optimizing show rates, tracking conversion rates, and keeping your email list engaged. You’ll also learn the importance of metrics like email list size, show rates, and conversion percentages to guide your sales strategy.   Perfect for anyone aiming to improve their sales process, convert leads to clients, and grow sustainably without burning out. This episode is packed with actionable insights to help you maximize results with minimal extra work!   Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner).    TAKE THE QUIZ --- https://www.wbhtraining.com/youtube-quiz   Join The Wellness Business Hub Community😊 https://www.facebook.com/groups/902858891147746    Connect With Lori & The Wellness Business Hub On Social  Website --- https://www.thewellnessbusinesshub.com/  Instagram --- https://www.instagram.com/lorikennedyinc/  Facebook --- https://www.facebook.com/lorikennedywbh    What Is The Wellness Business Hub?    The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.   For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living.    If you’d like to learn more about The Ongoing Enrollment Method for creating, launching, and filling your first online program, start by taking the FREE QUIZ to determine which of the 4 types of online programs is right for you.

Ever wondered if scaling back your business could actually help you grow?   In this episode, Angela Kwong, opens up about her journey from rapidly expanding her team to realizing that bigger isn't always better. She shares the tough lessons learned about hiring, why she decided to return to doing sales calls herself, and how she's launching a product line while keeping her service business intentionally small and premium.   Whether you're struggling with team decisions or trying to balance multiple business ventures, this real talk will help you make smarter choices about where to focus your time and energy. Perfect for anyone who's feeling the pressure to scale but wants to grow sustainably instead.   ----------------------------------------------------------------- Did you know there are 4 types of online programs? Take my FREE QUIZ to find out which is right for you (especially if you’re just starting as an online coach or practitioner).    TAKE THE QUIZ --- https://www.wbhtraining.com/youtube-quiz   Join The Wellness Business Hub Community😊 https://www.facebook.com/groups/902858891147746    Connect With Lori & The Wellness Business Hub On Social  Website --- https://www.thewellnessbusinesshub.com/  Instagram --- https://www.instagram.com/lorikennedyinc/  Facebook --- https://www.facebook.com/lorikennedywbh    What Is The Wellness Business Hub?    The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.   For over 12 years, The Wellness Business Hub has been helping practitioners and coaches create, launch and fill their online programs so they can transform lives for a living.    If you’d like to learn more about The Ongoing Enrollment Method for creating, launching, and filling your first online program, start by taking the FREE QUIZ to determine which of the 4 types of online programs is right for you.