Could we be creating more value by designing less? And if we're designing for change what is it that our generation will remember about this age? An episode in which Chirryl-Lee Ryan takes a moment to reflect on design and asks some really powerful questions.

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EPISODE GUIDE

02:23 - First encounter with Service Design

03:54 - What is progressive reduction?

13:02 - What if we’re doing it all wrong?

19:18 - Are we designing for experience or memory?

27:45 - Big question: are there any other design philosophers out there?

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LINKS FROM THE SHOW

Progressive Reduction

What happens if you turn the traffic lights off?

https://www.theguardian.com/environment/bike-blog/2017/sep/22/what-happens-if-you-turn-off-the-traffic-lights

Frank Chimero - What Advice Would You Give To A Graphic Design Student?

https://www.frankchimero.com/archive/2010/advice/

The Minimalists

http://theminimalists.com

Marshall McLuhan - The Medium is the Massage

https://www.amazon.com/Medium-Massage-Inventory-Effects/dp/B0000CO31L

Edward de Bono - Simplicity

https://www.amazon.com/Simplicity-Edward-Bono/dp/0140258396

Victorinox Spectra Medium Expandable Suitcase (Red Dat Award Winner 2016)

https://www.youtube.com/watch?v=w0j-Jwz4dCs

We're doing it all wrong

We Evolved to Run — But We're Doing It All Wrong

http://news.nationalgeographic.com/2017/07/running-books-jogging-health-science/

Dan Birman - The challenges with progressive reduction

https://www.invisionapp.com/blog/the-challenges-with-progressive-reduction/

Adrian Zumbrunnen - Progressive Reduction: just another buzzword?

https://azumbrunnen.me/blog/progressive-reduction-just-another-buzzword/

Museum of Failure

http://www.museumoffailure.se

Experience and Memory

Daniel Kahneman - The Riddle of Experience vs Memory

https://www.ted.com/talks/daniel_kahneman_the_riddle_of_experience_vs_memory

Chirryl-Lee Ryan - Are we designing for Experience, or Memory?

https://www.linkedin.com/pulse/we-designing-experience-memory-chirryl-lee-ryan

Peter Zumthor- Thinking Architecture

https://www.amazon.com/Thinking-Architecture-3rd-Peter-Zumthor/dp/3034605854

Tom Vanderbilt - It’s a Mall World After All: Disney, Design, and the American Dream

http://www.harvarddesignmagazine.org/issues/9/it-s-a-mall-world-after-all-disney-design-and-the-american-dream

Harvard Design Magazine No. 9 (1999) - Constructions of Memory: On Monuments Old and New

http://www.harvarddesignmagazine.org/issues/9