Are you making the most out of your network? Make sure that every opportunity, every speaking engagement, every networking event, every referral partnership is one that can produce a snowball effect of opportunity. This episode will include three things that you have to do in order to ensure that your activity and your marketing events are never one and done.

 

In this episode, we discuss:

• Every time you go out, you represent your business.
• When you're speaking on a stage, you might be in front of your ideal client.
• The mindset has to be that every opportunity produces multiple opportunities. 
• How to perfect your follow-up and engage with potential clients or opportunities.

 

Allison Bio:

Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm by 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.

 

Contact Info:

https://www.lawfirmmentor.net/speak-with-a-growth-strategist

 

My favorite excerpt from the episode:

TIME: 00:07:28 (34 Seconds) 

So that means you should never, never, never, never go to a marketing event, marketing event of any sort with the idea that it is going to be done when it's done, it's not done until you have the next one scheduled. So again, never one and done. You always have to be thinking when I'm leaving this event, what is my next opportunity? Who is the next person that I'm going to speak to? Who is the next potential client I'm going to have a connection with? Who is the next stage I am going to visit? Right. Where am I going to find my next opportunity? Marketing should be snowballing.