🌎 Ken Williams and Jessika Loving opened their first CrossFit gym well after the “peak era” of CrossFit. Today, they run four successful locations. In this conversation with Mateo Lopez, they break down how acquisitions, solid systems, and smart processes helped them grow after COVID and carve out a model that stands out in a crowded market.

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📱 Socials:

Ken - https://www.instagram.com/kennywilliams30/

Jessika -https://www.instagram.com/jessika_loving/?hl=en

CrossFit SBR - https://www.instagram.com/crossfitsbr/

D-Town CrossFit - https://www.instagram.com/dtowncrossfit/?hl=en

CrossFit McKinney - https://www.instagram.com/crossfitmckinney/

CrossFit Prosper - https://www.instagram.com/crossfitprospertx/

🔥 Show Notes:

(00:00) Introducing Ken & Jessika

(5:51) Transition to CrossFit and initial challenges

(11:16) Gym space and layout

(18:22) Expansion

(23:17) Run a successful gym with Kilo (visit https://usekilo.com/)

(23:49) Acquisition and considerations for gym owners

(34:34) Operational systems and processes

(39:42) Front-end offer and conversion process

(46:57) Future plans and where to find Ken & Jessika