#482 Think AI has killed SEO? Think again! In this episode hosted by Kirsten Tyrrel, we sit down with Kyle Roof — SEO expert, entrepreneur, and founder of PageOptimizer Pro — to uncover the science behind ranking in Google. Kyle shares his unconventional journey from trial attorney to teaching in Korea to launching an SEO SaaS company that grew out of real-life problems and smart testing. We explore why SEO is still alive and well despite the AI buzz, the importance of market fit, how to build a strong personal brand, and the power of planting a clear flag in your messaging. Whether you're launching a product, growing an agency, or trying to stand out online, this conversation is packed with practical wisdom and hard-won entrepreneurial insights!

What we discuss with Kyle:

+ From attorney to SEO expert

+ Launched PageOptimizer Pro

+ Why SEO is just math

+ AI’s real impact on SEO

+ The myth of everything “changing”

+ Finding true product-market fit

+ Building brand ambassadors organically

+ The power of having a clear POV

+ Personal branding vs. pitching

+ Micro-influencers for marketing growth

Thank you, Kyle!

Check out PageOptimizer Pro at PageOptimizer.pro.

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