If you've ever thought, “I know what to do—why am I not doing it?”, this episode is for you.

In this Think Thursday edition of the Alcohol Minimalist podcast, Molly breaks down the Hierarchy of Competency, a science-backed framework that explains why sustainable behavior change can feel frustrating—and why that doesn’t mean you’re doing it wrong. From the origins of the model in the 1970s to how neuroscience confirms its relevance today, you’ll discover a practical roadmap for moving from struggle to sustainability.

To bring this to life, we follow the fictional story of Mary, a woman who wants to build an exercise habit after years of being sedentary. As Mary progresses through the four stages—from Unconscious Incompetence to Unconscious Competence—you’ll see how this framework applies to any change you're working on, including drinking less, improving your mindset, or adding healthier habits to your routine.

You'll walk away understanding:

• The 4 stages of the Hierarchy of Competency and why each one matters
• What neuroscience tells us about habit formation and identity change
• How to identify which stage you’re in—and how to move forward
• Why struggle is not failure—it’s a necessary step on the path to peace

If you're trying to change your relationship with alcohol, shift your mindset, or add a positive habit to your life, this episode will help you stop shaming yourself and start supporting yourself like a learner—not a perfectionist.

What You'll Learn:

• Why “I know better, but I’m not doing better” is not a personal flaw
• How the Hierarchy of Competency explains the emotional rollercoaster of change
• What behavior change research and neuroscience (including BJ Fogg and Lally et al., 2010) reveal about how long it really takes to form habits
• 5 clear action steps you can take this week to keep moving forward

Resources + Mentions:

• The Hierarchy of Competency model (originally attributed to Noel Burch, Gordon Training International)
• Research on habit formation by Dr. Phillippa Lally, University College London
• Concepts inspired by BJ Fogg’s behavior model and the Stages of Change framework
• Join the free Facebook group: Alcohol Minimalists: Change Your Drinking Habits

Connect with Molly:

• Email: [email protected]
• Website: www.mollywatts.com

Ready to Go Deeper?

Explore the Making Peace with Alcohol coaching program—designed to help you move from Conscious Incompetence to lasting transformation.