The real key to digital transformation is not the data, apps or machines; it's the people. In the end, companies are trying to build a better customer experience, but renowned social influencer and customer relationship expert Tamara McCleary says too often we miss the mark because we forget to focus on the customer – the people. Ms. McCleary joins us at Gartner Symposium/ITxpo to dive into how we truly can achieve digital success by focusing on the customer, how to put the social back into social media – and why that's vital for any organization – and technology and marketing must come together to transform the enterprise.

Listen to this episode at http://www.gartner.com/podcasts/tamara-mccleary/

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