Data drives the digital economy. Okay, that you know -- but the big question is how to maximize your data and analytics efforts to both thrive as an organization and get an edge on the competition? What does it mean to be a truly data-driven enterprise? Gartner analyst Ian Bertram looks at the drivers for the rising importance of data and analytics and the best practices you can use to take your initiatives to a new level. Plus, we'll explore why the answers you need can be found at the Gartner Data and Analytics Summit.

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