We're all wrestling with digital transformation, but tech providers are doing it on two fronts – transforming their own organizations while working to help customers with their initiatives. Gartner is spotlighting the challenges that providers face at the second annual Tech Growth and Innovation Conference, set for June 19th to 21st in Huntington Beach, California. Conference Research Chairman Hank Barnes looks at the challenges providers face in reaching out to new buying centers with changing needs. He'll also preview the insights technology providers will get by attending the conference.

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