This seems very obvious to say, but too often it gets lost in our marketing efforts: The customer must be front and center. Too many of us are not truly focused on the customer experience, and marketing must take the lead in improving that experience and thus growing the business. That will be a key topic at the Gartner Digital Marketing Conference, May 10 to 12 in San Diego. We have Gartner Research Director Jennifer Polk -- the conference chair -- here to tell us why so many organizations wrongly assess their efforts and how they can build a better customer experience.

Listen to this episode at http://www.gartner.com/podcasts/with-marketing-dont-forget-the-customer/

Listen to all Gartner ThinkCast episodes at http://www.gartner.com/podcasts/