The market for IT providers has changed significantly — and will continue to do so. New business demands, new buyers, new buying centers – there's a lot to adjust to. So how do we adjust our go-to-market strategy to meet these new realities? Hank Barnes is the chairperson for the Gartnre Tech Growth and Innovation Conference, set for June 19th to 21st in Huntington Beach, California. He joins the podcast to look at the new challenges that IT providers face, what they need to do to overcome those challenges, and what it all means for their client bases.

Listen to this episode at http://www.gartner.com/podcasts/adjust-your-go-to-market-strategy/

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