Ewan McIntyre, research director for Gartner for Marketers, looks at best practices for setting and managing our marketing budgets, and how we can optimize our marketing budgets to benefit the entire enterprise.

Listen to this episode at http://www.gartner.com/podcasts/optimize-marketing-costs-for-optimal-results/

Listen to all Gartner ThinkCast episodes at http://www.gartner.com/podcasts/