What exactly constitutes digital design? And why is it so important for you and your organization to utilize just this term? More importantly, how do you achieve a successful digital design? Gartner Research Vice President Brian Prentice lays out your blueprint in a three-part conversation with Senior Executive Partner Rachel Ratcliffe of Gartner Executive Programs.

Listen to this episode at http://www.gartner.com/podcasts/the-critical-importance-of-digital-design-pt-1/

Listen to all Gartner ThinkCast episodes at http://www.gartner.com/podcasts/