🌎 This week, John chatted with AJ Schrag about how a simple Canva flyer turned into HYROX camps with 70–80 athletes per session and nearly $100K in new revenue for Catalyst Movement. We also break down the training pod model that allows one coach to run massive camps, why pricing camps like events attracts athletes from multiple gyms, and how racing keeps the community coming back for more.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

AJ Schrag - (https://www.instagram.com/aj_schrag/)

Catalyst Movement - (https://www.instagram.com/catalystmvmt/)

Catalyst Movement - (Website) - https://www.catalystmvmt.com

📺 Watch On:

https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes:

(0:00)AJ Schrag's Introduction to High Rocks

(3:58) Developing the High Rocks Program

(6:03) Structure and Execution of High Rocks Camps

(11:14) Run a successful gym with Kilo (visit https://usekilo.com/)

(13:04) Building a High Rocks Community (13:04)

(22:23) Pricing and Marketing High Rocks Camps

(26:34)Expanding High Rocks Programs

(33:48) Future Plans and Community Engagement