In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Brent Laffey (https://www.instagram.com/brent_laffey/_) from Carbon Performance to discuss his state-of-the-art strength training gym, which can train up to 5,000 members. They dive into the details behind how he built the model, the branding, and his expansion plans across the US.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Carbon Performance - https://www.instagram.com/carbon_performance_/

Carbon Performance (website) - https://carbonperformance.com/

🔥 Show Notes:

(00:00) Introducing Brent

(5:45) Expansion and evolution of Carbon Performance

(12:41) Business strategy and membership model

(17:32) Run a successful gym with Kilo (visit

https://usekilo.com/)

(18:04) Economics, marketing, and branding strategies

(25:50) Revenue streams and additional services

(29:25) Staffing

(30:41) Future plans for Carbon Performance

(33:20) Paid marketing

(35:09) Leadership strategies

(42:22) Similar gym concepts and market evaluation

(47:42) Where to go if you want to find Brent