Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with the co-founders of KOR4 Elite Fitness (https://kor4elite.com/), Keith Hardwick (https://www.instagram.com/kh_kor4/?hl=en) and Riley Phelps (https://www.instagram.com/rileygphelps/?hl=en). They discuss growing their unique fitness concept and dive into why it's become a hit with their members.

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Show Notes:

(00:00) Introducing Keith and Riley

(1:38) What is KOR4 Elite Fitness?

(9:27) The space, programs, and coaching

(19:42) The staff

(20:48) Building the KOR4 concept and brand

(25:53) Navigating a business partnership

(32:22) Buildout costs for KOR4

(39:27) Profit margins and expenses

(41:33) Expanding the gym and future plans

(49:59) Where to go if you want to find Keith and Riley