In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too.

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Show Notes:

(00:00) Introducing Pete

(7:12) Pete's background in the industry

(15:33) What is Cressey Sports Performance?

(20:22) Breaking down the business

(28:18) Entrepreneurship, business partnership, and work-life balance

(39:15) Challenges in marketing a sports performance gym

(46:31) Positioning and niching down

(55:20) The quick & dirty positioning exercise

(1:09:45) Advice for gym owners

(1:13:36) Where to go if you want to find Pete