In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes.

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Show Notes: 

(00:00) Introducing Mick

(00:57) What is Annex Sports Performance?

(6:34) Space utilization

(8:47) Staff and compensation

(13:17) Packaging and pricing

(14:29) Evolving the business

(15:47) Marketing and selling a sports performance gym

(18:45) Retaining athletes

(23:02) Attracting and on-ramping athletes

(26:27) Starting from scratch

(29:24) Challenges of scaling a fitness business

(35:16) Finding and developing talent

(44:02) How to avoid shiny object syndrome

(49:07) Where to go if you want to find Mick