Welcome back to the Floral Hustle Podcast, where we dive deep into the world of floristry, offering tips, insights, and inspiration to help your floral business thrive. I'm Jen, your host, and in this week’s episode, we’re unpacking three critical systems that are essential for a successful 2024 wedding season. Drawing from my years of experience and the lessons I’ve learned along the way, I’m here to share how you can elevate your operations, enhance your marketing strategy, and refine your design skills to attract your dream clients and projects.

Key Highlights:

1. Streamlined Operations: Discover the importance of having efficient and streamlined operations in place. From handling inquiries and consultations to mastering your ordering and invoicing processes, learn how to avoid costly mistakes and ensure smooth business operations. We delve into the power of Standard Operating Procedures (SOPs) and how they can be a game-changer in growing your business.
2. Social Media and Marketing Plan: Uncover the secrets to a successful marketing strategy that not only promotes your business but also engages and attracts your ideal clients. I discuss the importance of consistency in your social media efforts and the necessity of having a comprehensive marketing plan that aligns with your business goals.
3. Elevated Design Skills: Explore how to push your design skills to the next level to create stunning, memorable floral arrangements that speak directly to your dream clients. I share insights into the importance of mechanics, fundamentals, and creativity in your designs, and how they can set you apart in the competitive wedding floristry market.

If you are wanting to uplevel your floral business- Florist Foundations is here and starts April 12th.
https://thefloralhustle.myflodesk.com/foundations

#FloralBusiness #WeddingSeason2024 #FloralDesignTips

01:54 Deep Dive into Operations: The Backbone of Your Business
04:38 Forecasting the Wedding Industry: Staying Positive Amidst Predictions
07:08 Marketing Magic: Attracting Your Dream Weddings
10:34 Attracting High-End Weddings
12:29 Standing Out in the Industry
14:31 Marketing and Networking: Making Your Mark
16:52 Design Skills: Elevating Your Floral Creations
19:46 Inspiration and Creativity: Pushing the Boundaries
25:28 Building Confidence Through Experience
29:24 Introducing the Florist Foundations Course
30:37 Comprehensive Learning: What's Included in the Course
31:32 An Affordable Opportunity for Growth
31:44 Join the Community: Weekly Group Zoom Calls
32:05 How to Learn More and Get Started