Today’s episode is all about TikTok, one of those social media platforms that have become ever-elusive and popular. A lot of us have been enjoying it, especially since quarantine. However, many lawyers have been asking the question of whether TikTok is the right platform for them. It might seem inappropriate for many of us, who consider ourselves a little bit older, a little bit wiser, maybe even a little bit conservative regarding how we present ourselves to the world.

However, since TikTok is one of the fastest-growing social media platforms out there, I think we would be remiss if we didn't consider whether or not it can benefit us from a marketing perspective in our law firms. So I want to give you today four things to think about as to why it might be something that you want to get into.

Tune in and find out more!

 

In this episode, we discuss:

 

• Why you might consider getting into TikTok.

 

• The accelerated pace of change created by the pandemic and the proliferation of video.
• Consumer trends towards consuming shorter snippets of content.
• How quick and easy TikTok is to share a lot of information in small bites.
• The much better ROI that can be achieved on TikTok.
• How TikTok is a perfect place to reach millennials if they are your target market.
• That TikTok makes it easy to drive traffic to your website to learn more about you.
• Designing your marketing to stand out in a way that works for you.

 

Allison's Bio:

Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. 

Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.

In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms. 

 

Contacts – Social Media

• Contact Law Firm Mentor:

Scheduler: https://meetme.so/LawFirmMentor  

• Link to Mark Bullock’s podcast episode – Mentioned at 00:03:05

https://podcasts.apple.com/us/podcast/video-marketing-the-dawn-of-lead-generation/id1497474051?i=1000474306488

• Referenced:

https://videosocials.net/ 

 

Snip-Its

00:09:23 (46 Seconds)

But the more that you can start to proliferate your digital imprint with information, the more you can get yourself out there to be consumed by other people without spending money for that, the greater likelihood that when you do start spending money, the marketers will be able to drive people to your website and to be able to make you more well known in the digital space by virtue of what you have already created. Right. So they're actually going to market something. They're not just marketing you, the human, you, the lawyer, but they're going to market what you have already started to create. So with places like TikTok, you are at an advantage in that you can start where a lot of law firms are probably too afraid to go at this point.