In this episode of Take-Away with Sam Oches, Sam’s in Los Angeles talking with Seth Cohen, president and cofounder of poke fast casual Sweetfin. This concept was way out ahead of the poke trend when it launched in 2015 and is now closing in on 20 locations in Southern California. Seth joined the podcast to talk about how the brand rode the ups and downs of the poke craze without sacrificing its core identity and how it’s leveraging influencers to solidify itself in the lifestyles of Southern California consumers. 

In this conversation, you’ll find out why:

• You shouldn’t be afraid to stick to a slow-and-steady growth model 
• A diverse menu can help you sustain supply chain disruptions
• If you’re a takeout driven business, don’t fall for the 2,000 sq. ft. leases
• Influencer partnerships are a powerful way to connect with your local audiences
• Influencers represent the evolution of the lifestyle brand 
• You shouldn’t be afraid of the competition — and don’t feel pressured to cave to industry trends

Have feedback or ideas for Take-Away? Email Sam at [email protected].