The shift to doing business virtually or hybrid almost happened overnight. How can you help your employees to adapt to this digital environment? Employee advocacy programs can deliver amazing results but how do you get everyone onboard? Host Michelle J Raymond discuss how businesses that connect employees with customers to build communities will thrive with this week’s guest Danielle Guzman – Global Head of Social Media at Mercer. The key moments in this episode are: 00:00 What’s the importance of building relationships on LinkedIn? 04:53 Building powerful communities on LinkedIn 15:12 Secret to unlocking employee engagement 26:16 Is technology or management key to the success of employee advocacy programs? 28:46 Social media trends B2B marketing business owners should be aware of. Connect with Danielle Guzman on LinkedIn - https://www.linkedin.com/in/guzmandanielle/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #b2b #LinkedIn #socialmediastrategy #B2BMarketing