On this exciting episode of To The Point, host Chris Yano and Chief Experience Office for RYNO Strategic Solutions Mike Venidis talk about FREE things contractors can do to boost your marketing efforts!

Katey Stern, CMO of Service Champions in Southern California joins us for part one of our series on the trade marketing playbook magic you NEED to understand. Think direct mail is dead? Think again. Don't miss this one!

To The Point Host Chris Yano and special guest Gene LaNois talk about Nest, Google, Smart Thermostats, and the effect Smart Home technology has on the trade industry!

On this episode of To The Point, host Chris Yano joins a panel with Josh and Laura Kelly of Clover Marketing along with Chief of Experience Officer Michael Venidis of RYNO Strategic Solutions to discuss what your digital marketing strategy SHOULD be.

Don't underestimate the power of branding! We welcome Ryan Kettering, founder of Prolific Brand Design to To The Point Home Services Podcast to talk about the ins and outs of branding that you NEED to know to DOMINATE your market!

If you're a business owner, chances are you've either seen or dealt with a fake online review – negative ones and positive ones, either for your own business or with a competitor. How in the world do you get something like that taken down? Curtis Boyd, Founder of The Transparency Company joins To The Point with that very answer and more!

The Wizard of Ads is back for part two! Roy Williams continues the conversation with host Chris Yano about branding and advertising. We discuss brandable chunks, advertising psychology, and what home services businesses can do to make their name the first one that customers think of for service.

We're off to see the wizard! Well rather, the Wizard of Ads has come to see us! We welcome the world-famous, one and only Roy H. Williams! Join us for an incredible meeting between host Chris Yano and Roy Williams where Roy takes us through his start in advertising, his work with some of the most legendary names in the home services industry, and what you need to understand about branding and advertising!

Live from RoofCon, Host Chris Yano and guest Co-Host "The Jeff" Bowab talk to Paul Reed! Owner and President of Operations of North West Roofing and Founder of Roofers in Recovery, Paul's incredible story is one for the ages. He talks about his journey and then why creating a raving fan network of your business is a huge key to success!