In today’s episode, Jeff is joined by the founder and CEO of Vyral Marketing, Frank Klesitz. Frank brought video to the real estate industry in a big way, and when it comes to digital marketing, he really knows his stuff. He’s really keyed in on the messaging and strategies that are generating listings right now, and what we really need to be focused on to push the needle in our businesses. 

 

The real estate marketing game is highly competitive, and if we don’t have a painfully consistent 36-touch program, and a message that solves a pain point, we don’t stand a chance. 

 

Frank is going to share highly effective marketing tactics any real estate agent can implement to generate leads and close more deals. 

 

We also discussed;

Why direct mail has to be part of our marketing strategy 

Catchy subject lines and titles that will get people to click on our emails 

3 email marketing messages that will generate fast leads 

 

Key Points 

1. Email marketing is working really well for generating real estate leads, but we have to go about it the right way. Before you start any email marketing campaign, you have to put all the email addresses through a scrubbing service like https://neverbounce.com/ to remove old and dead ones. If you don’t take the step of cleaning up our list, it will hurt your delivery rate, and platforms like Mailchimp will penalize you for it.  

 

2. There is a record amount of money flowing into real estate, giving homeowners more options than ever before. This is really overwhelming for them, especially for the people who have lived in their homes for decades. One of the most effective messages we can send out to the market is offering a seller workshop to help them understand all their options. As Realtors we have to move upstream to get the seller lead and help them understand everything. 

 

3. Most real estate agents try high-commitment marketing strategies like recording a video every single day. The problem is, this isn’t something we can do consistently for years and years and years. It’s better to commit to something you see yourself doing regularly for the rest of your career. 

 

Quotes 

Successful marketing isn’t always about switching to something new, there are things that have been around for several years that are still effective. -Jeff Glover 

 

The Realtor has to move upstream to get the seller lead and help them understand everything. -Frank Klesitz 

 

If you have a Q&A based content model, you’ll always have a message that’s on point. -Frank Klesitz