In this conversation, Eric Malzone and Tony Scrimale dive into the evolving fitness landscape, focusing on the rise of high value, low price (HVLP) gyms, the role of private equity, and the critical importance of operational excellence. Tony draws from his 28 years of industry experience to share insights into the growth of CR Fitness and its unique approach to personal training and member integration. They also discuss challenges and opportunities for independent operators, highlighting the importance of collaboration to better serve the deconditioned population. The discussion sheds light on the future of fitness, underscoring the need to adapt to market trends while maintaining a strong sense of community.

Key Takeaways

• Tony Scrimale has 28 years of experience in the fitness industry.

• CR Fitness emphasizes personal training and seamless member integration.

• The HVLP model is shifting toward larger gym spaces with added amenities.

• Private equity is driving significant growth in fitness brands.

• Consolidation among major brands is an increasing trend in the industry.

• Independent operators should carefully evaluate acquisition offers from larger brands.

• Operational excellence is a cornerstone of CR Fitness's success.

• Trainers at CR Fitness are empowered to build strong client relationships.

• The future of fitness will focus heavily on serving the deconditioned population.

• Industry collaboration is crucial for sustainable, long-term succes

https://www.sportalliance.com/en/perfect-gym/

https://www.withflex.com/