On this episode, Linda McKissack and Dana Gentry talk with Cindy Shetterly, who shares her success in the real estate market and how she has built a thriving team. She emphasizes the importance of scripting and role play in training agents. Cindy discusses her lead generation strategies, including the use of Zillow and Homes.com. She also explains how she manages lead distribution and response time. Cindy highlights the significance of nurturing relationships and maintaining connections for long-term success in real estate. She discusses her client nurture plan, which includes personalized touches and regular communication.  Additionally, Cindy shares insights on team dynamics and hiring, as well as the significance of personal finance and work-life balance. She encourages agents to surround themselves with a supportive network and prepare for future opportunities.

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