How do you dominate your local market?

The key is focus: Don’t try to offer every service under the sun.

In this episode of “Run a Profitable Gym,” host John Franklin is joined by Jack Wheeler of 360 Fitness in Red Deer and Sherwood Park, Canada. Jack’s flagship location does over 4,000 personal training sessions per month, and if you Google “personal training Red Deer,” his gym is the No. 1 result.

If you just search “gyms Red Deer,” he’s still on Page 1, but not quite at the top.

Jack owns the keyword “personal training” in his market because he dialed in and doubled down on his niche.

Listen to find exactly how he did that, and learn about great tactics for gaining traction in your community, such as good-will marketing and going where your target clients are.

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1:31 - What’s changed?

7:36 - Dominating the local market

19:12 - Differentiate from online competition

23:09 - Getting involved with the community

34:50 - How Jack does marketing