
Sign up to save your podcasts
Or
In this engaging conversation, Matt Trappe discusses his journey in the running community, the launch of his lifestyle brand Auteur Sportif, and the importance of brand narratives in trail footwear.
Matt emphasizes the importance of bridging the gap between brands and the running community.
The concept of brand narrative is crucial in differentiating trail footwear from road running.
Auteur Sportif aims to focus on the lifestyle aspect of running rather than just performance.
Consumer feedback is often too late to influence current product iterations in footwear.
Athletes play a significant role in shaping brand narratives and consumer perceptions.
Aura app provides a new way for runners to share their experiences creatively.
The future of running brands may involve more regional and niche marketing strategies.
Collaboration between brands and platforms like Aura could enhance consumer engagement.
5
66 ratings
In this engaging conversation, Matt Trappe discusses his journey in the running community, the launch of his lifestyle brand Auteur Sportif, and the importance of brand narratives in trail footwear.
Matt emphasizes the importance of bridging the gap between brands and the running community.
The concept of brand narrative is crucial in differentiating trail footwear from road running.
Auteur Sportif aims to focus on the lifestyle aspect of running rather than just performance.
Consumer feedback is often too late to influence current product iterations in footwear.
Athletes play a significant role in shaping brand narratives and consumer perceptions.
Aura app provides a new way for runners to share their experiences creatively.
The future of running brands may involve more regional and niche marketing strategies.
Collaboration between brands and platforms like Aura could enhance consumer engagement.
785 Listeners
900 Listeners
275 Listeners
1,406 Listeners
163 Listeners
183 Listeners
171 Listeners
76 Listeners
88 Listeners
178 Listeners
51 Listeners
120 Listeners
34 Listeners
3 Listeners
23 Listeners