In this engaging conversation, Kevin Daisey interviews Ken Hardison, founder of the Personal Injury Lawyer Marketing & Management Association (PILMMA). They discuss the upcoming PILMMA summit, the role of AI in law firms, and the importance of practical implementation in legal marketing. Ken shares insights on navigating competition in the legal industry, the dynamics of partnerships in law firms, and his upcoming book launch aimed at addressing hiring challenges in the legal field. The conversation emphasizes the need for lawyers to adapt and implement effective strategies to thrive in a competitive landscape.

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