In this solo episode,Travis dives into the fundamentals of sales, negotiation, and personal branding, pulling insights from top experts like Chris Voss. Drawing from real-world experience and proven frameworks, Travis breaks down how to handle price objections, improve your sales skills, and build a brand that drives long-term success. This episode is packed with actionable strategies for both beginners exploring sales and seasoned professionals looking to level up.
On this episode we talk about:
How to overcome the “too expensive” objection in sales
Why value—not price—is the key to successful negotiation
The importance of personal brand in driving business success
Frameworks for improving your sales skills and education
How to break into sales as a career path
If a prospect is focused on price, it’s usually a value problem—shift the conversation to uncover what’s missing.
Cutting your price rarely solves the real issue; instead, improve delivery, trust, or perceived value.
A strong personal brand can outperform market conditions and accelerate business growth—but long-term success still depends on product quality.
"If you're haggling over price, you're talking about the wrong thing in the negotiation."
"The brand brings the first sale, but the product keeps people coming back."
"If you truly overdeliver, whatever you're charging becomes a bargain."Connect with Travis Chappell:
LinkedIn: https://www.linkedin.com/in/travischappell
Instagram: https://www.instagram.com/travischappell
Other: https://travischappell.com Travis Makes Money is made possible by HighLevel – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
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