Jeff Hoffman, Co-Founder of Priceline, joined over 200 registered SFR professionals for a conversation about the incredible innovation that’s coming down the pipe that can change the experiences of renters, owners, and PMs. We also talk about what value isn’t easily replaced by technology and how professional PMs can align and develop their value for where the puck is going. You’ll discover why finding your personal “aircraft steel” is the #1 strategy for standing out and growing in your market. And you’ll leave feeling inspired as Jeff shares the mentality of the generous entrepreneur and the story of how your success can become someone else’s miracle.

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Second Nature Co-Founder and CEO Thad Tarkington and Vice President Andrew Smallwood share for the first time the company’s internal manifesto for the triple win, talk about what it means, and what kinds of conversations people can expect in the releases ahead.