In this episode of The Rainmaking Podcast, host Scott Love speaks with Doug Wendt, co-founder and Chief Growth Officer of Wendt Partners, about how professional service firms can leverage tools and technologies to drive business growth. Doug explains that while many firms adopt CRM systems and digital tools, they often fail to implement them effectively due to a lack of structured processes. He emphasizes that business development technology should support a well-defined strategy, not replace it, and that firms must first establish disciplined, repeatable processes before investing in software.

Key topics include the role of CRM systems as a foundation for business relationship management, how to integrate sales and marketing tools for seamless client engagement, and why firms should prioritize personalization in outreach through automation. Doug shares insights on the difference between sales and marketing technology, explaining that marketing is one-to-many communication while sales is one-to-one. He also introduces video email strategies, data enrichment techniques, and AI-driven insights to help professionals optimize their business development efforts. Additionally, Doug provides practical steps for small and mid-sized firms to implement scalable growth systems without overwhelming their teams. This episode delivers a roadmap for professionals looking to harness technology for smarter, more efficient business development.

https://therainmakingpodcast.com/

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Doug Wendt is the co-founder and Chief Growth Officer for Wendt Partners, with offices in New York, Philadelphia and Baltimore/Washington. Doug developed the Wendt Partners business growth consulting model through nearly 25 years of experience across the professional services, enterprise software, electronics, aerospace and quality systems fields including worldwide management of new product launches, channel sales and technology marketing. Doug studied professional writing at Baylor University, then received his B.A. in Philosophy from Franciscan University and Master of Arts in Public Communication, summa cum laude, from The American University (Recognized by PRWeek as one of the Top 5 in the U.S.).

http://www.wendtpartners.com/

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