In this episode of The Rainmaking Podcast, host Scott Love speaks with Michele Correnti, branding expert and founder of Correnti Marketing, about how professionals can increase the number of high-quality inbound referrals. Michele explains that many professionals struggle with referrals because they fail to clearly communicate their brand and ideal client. She emphasizes that effective branding starts with identifying what makes you unique and ensuring that messaging is consistent across all platforms, from networking conversations to online presence.

Key topics include defining an ideal client profile to attract the right referrals, aligning personal branding with business goals, and leveraging social media for greater visibility. Michele also discusses the stages of brand recognition—from awareness to preference and loyalty—and how professionals can build a strong reputation that naturally generates referrals. She shares practical tips on refining messaging, ensuring consistency across LinkedIn and websites, and using strategic content to stay top-of-mind. This episode offers actionable steps for professionals looking to enhance their brand and generate more business through word-of-mouth.

Visit: https://therainmakingpodcast.com/

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Michele was creating, managing, and executing marketing strategies for lawyers in-house for a law firm when she realized her true passion went beyond marketing into helping others find and discover the "why" behind their brand. Whether it is a colleague or an acquaintance, Michele feels an innate pull to learn what drives service professionals and business owners. She found that the best marketing strategies began with this "why" perspective and that most businesses miss this key step when developing and executing their marketing strategy.

In 2018, Michele founded Correnti Marketing to serve lawyers and service professionals who are looking to dive into marketing but are not sure where to start. Our team starts by helping you discover your "why" to build + clarify your brand online.

Michele is passionate about community, connection, and women’s empowerment. She is always looking to build up those around her. She also thoroughly enjoys a challenge and learning new skills, both personally and professionally.

Outside of work, you can find Michele paddle surfing, in the kitchen cooking up a storm, spending quality time with friends and family, or—her latest challenge—learning to play pickleball! 

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

Links:

https://www.correntimarketing.com/resources

https://www.linkedin.com/in/michelecorrenti/

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