In this episode of The Rainmaking Podcast, host Scott Love speaks with Carol Kaemmerer, LinkedIn branding expert and author of LinkedIn for the Savvy Executive, about how professionals can use LinkedIn more strategically to build credibility, attract opportunities, and stay relevant. Carol shares insights on why a strong, current profile is essential—not just for job seekers, but also for rainmakers, executives, and firm leaders who want to be seen as modern, trustworthy, and aligned with their firm’s brand.

Carol explains that LinkedIn is a search engine, and those with sparse or outdated profiles risk being overlooked by clients, talent, and decision-makers. She recommends focusing on three core attributes you want to be known for and weaving them consistently throughout your profile, especially in the headline, about section, and skills. She also highlights new LinkedIn features like the name pronunciation tool and the “featured” section, and advises professionals to regularly engage on the platform to stay visible and top-of-mind. For those serious about business development and leadership presence, this episode offers clear, actionable guidance on making LinkedIn work for you.

https://therainmakingpodcast.com/

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Internationally recognized executive branding expert, speaker and author of the award-winning book LinkedIn for the Savvy Executive, Carol Kaemmerer creates powerful brand messaging for senior executives and their companies to increase their visibility, influence, and ability to steer their future. A member of the National Speakers Association and certified as a Virtual Presenter by eSpeakers, Carol presents on communicating personal brand and presence online.

Amazon Link to my book: LinkedIn for the Savvy Executive https://amzn.to/3ixvqec 

Carol’s LinkedIn profile: https://www.linkedin.com/in/carolkaemmerer/ 

Carol’s LinkedIn Company Page – has all of Carol’s monthly articles and weekly postings: https://www.linkedin.com/company/carolkaemmerer.com 

Carol’s website http://www.carolkaemmerer.com 

30-minute LinkedIn assessment: calendly.com/carolkaemmerer/30min 

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