In this episode of The Rainmaking Podcast, host Scott Love speaks with Terry and Drew Edwards, the father-son team behind MakeMorePlacements.com, about why most clients won’t engage you—and what to do about it. With deep roots in sales and recruiting, Terry and Drew share how professionals can boost client response rates by shifting from cold outreach to authority-based marketing. They explain how creating “client magnets”—such as ebooks, videos, or even compelling questions—helps attract now-buyers and cultivates future-buyers through trust and visibility over time.

The duo emphasizes that clients don’t buy services—they buy results. Most marketing fails because it focuses on the process, not the benefit. Terry and Drew show how positioning, emotional relevance, and consistent engagement through multiple channels can build familiarity and interest before the first call is even made. From content strategy to mindset shifts, this episode provides a tactical and philosophical guide to rainmaking in today’s attention-challenged marketplace.

Visit: https://therainmakingpodcast.com/

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Father & Son team

Helping Recruitment and Search Firm Owners make more placements, for the right fee, with less work and fewer headaches. Terry and Drew Edwards have coached thousands of recruitment and search firm owners around the world. 

Terry is the author of these books which are available on Amazon:

Links:

 http://makemoreplacements.com/

https://www.facebook.com/groups/makemoreplacements

Drew's Profile

linkedin.com/in/drewmedwards

Terry's Profile 

linkedin.com/in/renegaderecruiter

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