In this quick-hit micro episode, Chris gets straight to the point about a critical concept many contractors overlook: prepping for the shoulder season while you're still crushing summer. Whether you're in HVAC, roofing, or another home service trade, the true pros don't just survive the off-season—they dominate it by preparing early.

👉 Learn the proven tactics successful contractors use to stay ahead:

• Why planning in June/July gives you an edge in fall and winter
• How to train like a pro in the offseason (hint: not during the game!)
• The importance of building a review strategy while you're at max capacity
• Keeping your marketing running while competitors pull back
• How to recruit top-tier talent when others overextend
• And how to reverse engineer your busy season to improve next year

📌 Timecodes:

00:00 – Intro: What’s the shoulder season and why it matters

00:40 – Why top contractors plan for fall during summer

01:15 – Staying aggressive when others relax

02:15 – Tactics to prepare now for success later

02:59 – Use shoulder season to train, recruit, and systematize

04:12 – Max out review collection while business is booming

05:09 – Operational and tech process improvement

06:17 – Keep marketing to take market share

07:17 – Build your powerhouse team before the slowdown

07:57 – Reverse engineer what went wrong (or right!) during the busy season

08:48 – Final thoughts + Memorial Day message

🧠 Key Takeaway:

The offseason isn’t the time to start thinking about strategy—it’s the time to implement it. The best in the business are always thinking a season ahead.

🔔 Don't forget to:

✅ Subscribe for more no-BS insights

💬 Comment below with how you're prepping for shoulder season

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📱 Follow us for more:

Website: https://rynoss.com/podcast/

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🎧 Available on Apple Podcasts, Spotify, and everywhere you get your podcasts.