Good Content with Shannon McKinstrie

Turn a Simple Idea into a Reel People Will Love


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In this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not directly related to your business. Plus, I'll share some genius, easy-to-implement examples I’m loving right now. 

In this episode we’ll be covering:

  • Using a simple idea to create relatable content
  • Finding balance between fun and business-related posts
  • Relatability to current trends such as summer or vacation mode
  • Utilizing everyday moments for content creation
  • Sharing simple hacks, ideas, and actionable tips
  • Using specific, relatable phrases to connect with your audience


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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