Here's what I see constantly: brilliant professionals with extensive backgrounds, advanced degrees, and genuine passion for transformation work. They've helped countless people and delivered real results. Yet when it comes to articulating their value, they struggle to differentiate themselves in a crowded marketplace.

In this episode, I'm showing you why your story is your competitive advantage and how to build authority using the background you're probably dismissing. Most coaches compartmentalize their "former life" and try to start fresh, but this is a massive mistake that keeps you sounding generic.

You'll discover:

• Why your lived experience is your competitive advantage (not a limitation)
• The game-changing question that shifts you from generic to expert
• Why generic certification frameworks kill your credibility
• How to package your unique background into signature methodology
• Why you're not selling coaching - you're selling results your framework delivers

Learn about my annual Signature Framework Three-Day Live Training (October 7-9) where I'll help you build your signature methodology and stop sounding like every other coach.

Resources mentioned:

• Signature Framework Three-Day Live Training (October 7-9): https://amanda-walker.com/live/
• Free coaching questions: https://amanda-walker.com/home/questions/