Good Content with Shannon McKinstrie

Turning Inspiration into Unique and Original Content


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This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.

In this episode we’ll be covering:

  • Leveraging ChatGPT for ideas and repurposing content. 
  • The ethics of inspiration, AI, and original content ideas. 
  • Long term strategy of tailoring your content and brand messaging.
  • Navigating the current digital content landscape.
  • Sharing your unique perspective and experiences when creating.


Other episodes you might have missed:

  • Episode 024: Is Storytelling the Missing Piece in Your Content?
  • Episode 027: Let Your True Personality Shine
  • Episode 029: Tailoring Successful Reel Techniques to Your Niche
  • Episode 030: Attract New Followers with Talk to Camera Reels
  • Episode 031: Navigating Content Creation When Everything Feels Overwhelming

Links to reels  in this episode:

  • Reel #1: The look says Anthropology but the receipt says...
  • Reel #2: Five days of viral hooks for your reels
  • Reel #3: Visual clutter is more exhausting than we realize
  • Reel #4: Controversial things I say as a registered dietician


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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