In this episode, we’re recapping the Fall 2025 Benchmark Report webinar featuring ServiceTitan’s Chris Hunter, Principal Industry Advisor, and Deanna Kawasaki, Senior Director of Titan Intelligence. They analyze the growing repair backlog opportunity caused by consumers deferring large maintenance and replacement jobs, setting the stage for a “huge burst” of high-ticket, high-urgency work. Deanna explains the market bifurcation, how the wealthy are spending more on luxury services while others focus on low-cost repairs. Chris provides actionable advice on using Marketing Pro to target both segments and highlights must-have tools like AI voice agents, the Field Mobile app, Conduit Tech, and integrated financing to ensure your business is prepared for the coming bull run.

Join us as we discuss: 

• [2:21] The deferred maintenance economy and the consumer bifurcation model

• [8:09] How contractors can act upon insights from TitanAdvisor’s benchmarks

• [25:25] AI voice agents, online bookings, and training techs with the Field Mobile app

• [36:11] Why integrated financing is essential for contractors to stay competitive
  

Check out these resources we mentioned during the podcast:

• Fall 2025 Benchmark Report

• Marketing Pro

• Scheduling Pro

• Conduit Tech
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 

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