two & a half gamers

This is no BS gaming podcast 2.5 gamers session #98. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

01:08 Introducing Alvaro and Voodoo Gaming Portfolio

04:04 Hypercasual Games: Dead or Alive?

05:02 Opportunities for Small Gaming Companies

06:14 The Success of Mob Control and Block Jam 3D

07:06 The Evolution of Mob Control

08:12 The Impact of Gacha Mechanics in Mob Control

09:04 The Vision and Long-Term Strategy of Mob Control

11:32 Teasers for Future Updates in Mob Control

15:04 The Positive Impact of Mob Control on Block Jam 3D

22:00 The Role of Ads and In-App Purchases in Voodoo Games

26:30 The Internalization of Gaming Teams at Voodoo

28:00 The Unique Features and Potential of Blockjam

29:08 Voodoo's Ambitions in the Casual Gaming Market

30:38 The Rise of Small Teams in Voodoo

31:19 The Mandatory Shift to CPI-Focused Strategies

32:14 The Success of Paper.io

33:01 The Metagame Features of Paper.io

34:28 The Evolution of Paper.io's Gameplay

36:16 The Monetization Elements in Paper.io

37:07 The Thinking Behind Repurposing Games

38:11 The Journey of Transforming Games

39:16 The Importance of CPI Proficiency

40:02 The Potential of Replicating Success in Other Games

40:40 The Future of Voodoo's Key Titles

41:54 The Skill Set Needed for IAP-Based Games

43:47 The Importance of Prototyping and Volume of Prototypes

45:31 The Challenges and Misconceptions of Hypercasual Games

47:05 The Transition from Hypercasual to Hybrid Casual

48:05 The Shift in UA Strategies for Hybrid Casual Games

49:53 The Transition to In-App Driven Revenue

54:09 The Impact of IAP on UA Strategies

57:49 The Head Count at Voodoo

CPI-focused strategies are becoming mandatory for game developers due to the challenges of breaching the CPI wall.

Core games are being positioned as hypercasuals, with a focus on creative and onboarding elements

The success of Paper.io demonstrates the potential for growth and revenue increase through metagame features and visual progression.

The transition from hypercasual to hybrid casual requires a different skill set and a focus on live ops and player retention.

This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

03:02 Introduction of Guests

06:01 Pivot from Fractal to Stash

09:09 Apple's New Payment Guidelines

19:36 Apple's Fee Structure

25:09 Impact on Different Game Genres

27:06 Alternative Payment Processors

29:02 Cost of External Partners

31:24 Direct-to-Consumer Strategies

31:50 Introduction to No Bullshit Gaming Podcast

32:06 Implementing Incentives for Direct Consumer Channels

33:08 Designing Loyalty Programs

35:50 Driving Traffic to Web Shops

38:08 Creating Well-Made Web Shops

42:24 The Role of Stash in the Gaming Ecosystem

43:30 The Future of Stash and Game Developers

This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Agenda

04:14 The Idea Behind We Are Warriors

06:07 Game Design and Progression

18:08 Ad Monetization Strategy

21:32 Retention and Revenue

23:44 Ad Placements and Strategy

29:25 Game development and learning

30:13 Estimations and revenue breakdown

33:39 Impact of IAPs on ad revenue

34:44 Scaling and revenue comparison

36:23 User acquisition and session counts

38:08 Downloads and revenue distribution

39:32 Ad networks and mediation

42:06 Payback period and UA predictions

44:33 TikTok Creative Challenge

50:07 Creative team and external partners

55:22 Creative philosophy and consultants

57:26 Organic Downloads and Growth

59:06 Difficulty and User Feedback

01:00:14 Creatives and Art Style

01:01:21 User Ratings and Reviews

01:02:01 Progression and Economy

01:04:08 User Segmentation and Ad Placements

01:06:09 Segmentation and Ad Load

01:08:26 UA Strategy and Creatives

User feedback on difficulty should be considered and A/B tests can help optimize the game's difficulty.

Creatives and art style play a crucial role in attracting and engaging users.

User ratings and reviews provide valuable insights and should be monitored and addressed.

Segmentation of users based on their progression and behavior can help optimize ad placements and ad load.

User segmentation can also be used to tailor the game experience and economy.

Regular iteration and updates are important for maintaining user engagement and monetization.

User acquisition strategies should focus on creating new playables and experimenting with different angles.

The overall rating for the game is positive, with praise for the team's performance and revenue generation.

This is no BS gaming podcast 2.5 gamers special DMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

02:06 Apple's new payment rules

03:21 Apple's fees and requirements

05:21 Challenges for developers

07:57 Strategies for shifting users to web stores

12:46 Apple's resistance and future predictions

16:32 EU's perspective and potential pushback

18:16 Success metrics and risk tolerance

20:31 Redirecting users to web stores

22:20 Gray zone tactics and education

24:04 Shift in spending habits

27:31 Merchant of record and additional services

33:33 Summary and TLDR

35:24 Incentivizing Users to Visit Retail Stores

36:22 Adopting a Retail Mindset

37:47 The Potential Issues with Side Loading

38:14 Apple and Google as Expensive Payment Processors

38:43 Creating a Store and Keeping Users Engaged

39:30 Supporting Mid-Tier Businesses

This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

This is no BS gaming podcast 2.5 gamers x Gamemakers crossover session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

The success of a game often depends on factors such as gameplay mechanics, updates, and the target audience.

Developers should consider diversifying their portfolio and exploring new genres to avoid cannibalizing their own games.

The performance of games can vary greatly, even within the same company or genre.

This is no BS gaming podcast 2.5 gamers live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

00:00 Epic intro

02:00 Mr. Vice President

13:00 Pre-bid & post-bid

15:01 Pay your bills with retention

15:15 Hybrid-casual games

21:25 Milestones & KPIs

26:43 The shape of the curve

31:20 costs

37:10 Nobody cares about D1 anymore

39:52 You spend money and you learn

43:20 3 tips on how to find Jesus

This is no BS gaming podcast 2.5 gamers session #95. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

02:35 Finding Creative Inspiration

12:02 Incorporating Mini Games in Ads

13:59 Iterating on Creative Winners

19:34 Challenges in Ad Monetization

25:21 Optimizing Ad Revenue

30:33 Event-Driven Ad Placements

33:23 Review Radar

34:17 Introduction and Background

35:10 Reviewing Games on the Radar

01:05:04 Announcement of After Party

01:06:09 Meetup at PGC in London

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The success of a game often depends on factors such as gameplay mechanics, updates, and the target audience.

Developers should consider diversifying their portfolio and exploring new genres to avoid cannibalizing their own games.

The performance of games can vary greatly, even within the same company or genre.

This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Check: https://mobilegamer.biz/apple-moves-to-quash-us-web-shop-uprising-with-scare-screens-and-a-27-cut-of-all-iaps/

00:38Apple's New Guidelines

02:31The Twist: 27% Commission

03:14Exploring Different Perspectives

05:11The Impact of the DMA Regulation

06:10Creative Solutions and Workarounds

07:21The Scare Screen and User Experience

08:26Additional Requirements and Challenges

09:36The Potential for Discounts and Savings

10:47The Financial Motivation for Apple

12:58The App Store's Revenue Impact

16:18The Future of App Store Policies

18:51Final Thoughts and Call for Creativity

Developers are exploring creative solutions and workarounds to minimize the impact of the commission fee.

The scare screen and user experience issues pose challenges for developers in implementing external links.

The future of app store policies remains uncertain, with the potential for alternative app stores and regulatory changes.