Two-Brain Marketing Episode 12: Rob Olson

Today we are joined by Rob Olson of CrossFit Simsbury in Simsbury, Connecticut. 

Originally from Simsbury, Rob was first introduced to CrossFit at BUD/S (Basic Underwater Demolition/SEAL Training) in 2008. While serving in the military as a Navy SEAL, Rob served tours to Afghanistan, Africa, and Europe. 

In this episode, Rob tells us how he made the leap from the military to full-time CrossFit affiliate ownership—and how he went from a struggling, fledgling entrepreneur to thriving small-business owner. 

You'll also learn about he generated a new revenue stream with CrossFit Simsbury's innovative program for moms: Diapers and Dumbbells. 

Join us today as we discuss Rob’s gym and how he is using Two-Brain Marketing to level up his business!

Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both your and your coaches. Click here to register and sign up now!

Links:
https://foreverfierce.com/

Contact:

https://www.cfsimsbury.com/

Timeline:

1:49 – Introduction to Rob Olson.

4:01 – The early days and struggles of CrossFit Simsbury.

6:27 – The importance of creating roles and tasks in your business.

9:41 – Working on the business instead of in the business. 

10:45 – Selling fitness and happiness: The "help first" method.

12:01 – Launching Diapers and Dumbbells.

15:15 – Compensating staff: The 4/9ths Model.

16:02 – Finding new clients.

18:53 – Keeping new clients for the long haul.

22:00 – Generating additional revenue streams for your business