Two-Brain Marketing Episode 14: Jack Wheeler

Today we are joined by Jack Wheeler, founder and CEO of 360 Fitness, a high-end personal training and small-group training studio in Red Deer and Sherwood Park, Alberta, Canada.

In the last year, Jack spent $52,000 on Facebook ads and generated $400,000 in new-member revenue, and in this episode, he'll tell you how he did it.

You'll learn how he markets to and funnels new clients in through evergreen 21-day and six-week challenges as well as how he retains new clients through customized offers and an education-first mindset. Plus, he shares how he generates additional revenue—enough to pay for a full-time front-desk and admin staff—through in-house supplement, shake and meal sales.

Join us to learn how you can best invest your resources to generate new revenue.

Links:

http://360fitness.ca/

Contact:

http://360fitness.ca/
https://www.facebook.com/jackwheelerreddeer

Timeline:

1:58 - Intro to Jack Wheeler.

3:40 - How Jack and Mateo met.

7:50 - The 21-day and six-week intro challenges.

11:15 - An education-based approach to nutrition. 

15:03 - Investing in free educational content for your members. 

16:25 - To design resources and offerings, ask your members what they struggle with.

19:15 - Make it easier for clients and generate more revenue by offering supplements, shakes and meal services.

24:04 - Internal vs. external marketing strategies. 

27:12 - Advertising copy and lead generation. 

32:31 - The “know, like, and trust” factor.

34:18 - Ad spend and ROI.

36:17 - Constructing tailored marketing sequences. 

40:55 - The client’s first experience and the conversion process. 

46:28 - The key to success? Grow some balls.