Two-Brain Marketing Episode 15: Dr. Ashley Mak

Today we are joined once again by Dr. Ashley Mak, physical therapist and owner of Hudson River Fitness in Hoboken, New Jersey.

Through a detailed marketing and email nurture campaign, Ashley signed 50 paying clients in just the single month between when he signed the lease in December 2016 to when he opened the doors in January 2017.

Since then, he's continued to streamline and develop his sales and marketing tactics, spending roughly $1,300 a month on ads and generating $7,500 in front-end sales.

In this episode, Ashley shares every step of his sales process from his text and email nurture campaigns to the scripts he gives his sales team. You'll also learn how he uses role-playing to hone No-Sweat Intro consultations for the best sales outcome.

Join us to learn strategies to improve your sales process and turn more leads into clients.

Links:

https://www.hudsonriverfitness.net/
https://incitetax.com/

Contact:

[email protected]

Timeline:

2:05 – Intro to Ashley Mak.

8:15 – How Hudson River Fitness got 50 contracted clients before opening the doors.

14:24 – Differentiating Hudson River Fitness from other local gyms and developing a founders deal nurture sequence.

19:27 – Hudson River Fitness’ ad sequence and nine-touch point system. 

21:11 – Letting go, learning to delegate the sales process and writing scripts.

26:37 – Being a filter in the “noisy world of health and fitness.” 

28:50 – Training your sales staff.

29:36 – Using the No-Sweat Intro as an information-mining opportunity: the Discovery Phase.

30:52 – Making an emotional connection. 

33:01 – Identifying objections ahead of time. 

37:21 – Training your sales staff through role play. 

43:13 – The key to success: Ask for help.