Two-Brain Marketing Episode 16: Tyler Lee and Jonathan Gibbons

Tyler Lee and Jonathan Gibbons own CrossFit Resurrection in Barrie, Ontario, Canada.

The pair bought the gym three years ago, navigating the sticky situation of raising membership prices and firing the previous owners after they began sowing discord.

Neither Lee nor Gibbons had any prior business, sales or marketing experience and felt overwhelmed at the prospect of advertising and nurturing leads—until they joined the Two-Brain family about eight months ago. Since then, they've totally overhauled and automated their No-Sweat Intro and ad campaign processes. Last month, they spent $800 on ads and generated more than $5,000 in front-end revenue.

Join us to learn how Lee and Gibbons used Two-Brain practices to take their gym from surviving to thriving.

Links:

https://healthystepsnutrition.com/
https://crossfitresurrection.ca/

Contact:

[email protected]
https://www.facebook.com/crossfitresurrection/
https://www.instagram.com/crossfitresurrection/?hl=en

Timeline:

3:49 – Intro to Jonathan and Tyler.

5:54 – Life before Two-Brain: Running in circles.

9:20 – The toughest business lessons they’ve learned so far: Firing the previous owners and raising prices.

12:46 – Make decisions based on numbers, not emotions.

18:09 – Why they turned down a marketer’s offer to get CrossFit Resurrection 100 new leads. 

20:39 – Going through the Incubator: Learning to develop systems and train staff.

27:29 – Overhauling the No-Sweat Intro booking process and lead nurturing.

33:36 – Managing paid advertising campaigns.

39:05 – Book No-Sweat Intros based on your schedule, not the potential client’s. 

43:49 – The key to success? Communication.