Two-Brain Marketing Episode 17: Dan Visentin

Today we are joined by Dan Visentin, Two-Brain Business mentor and marketing team member and owner of CrossFit 416 in Toronto, Ontario, Canada.

Dan opened his gym eight years ago in a 1,200-square-foot space with just $25,000. Since then, the gym has moved twice and managed to not only survive, but thrive.

But it wasn't easy.

Dan takes us through the early days of his affiliate—when he was working too much, coaching too many classes and losing his passion—and shares how he revamped his business by defining his vision, putting the right staff people in the right places, and redefining himself as a mentor, not a manager.

He also shares his ad-campaign and lead-nurture strategy, and how he turned $10,000 in ad spend into $30,000 in front-end sales revenue.

Join us to learn how to hire and develop great staff and how to winnow your marketing and lead-nurture processes to get more clients.

Links:

CrossFit 416

"Good to Great: Why Some Companies Make the Leap and Others Don't"

Contact:

[email protected]
@crossfit_416

Timeline:

3:00 – Intro to Dan Visentin.

6:00 – The early days: Working too much and relocating out of panic. 

6:53 – Why join Two-Brain? 

8:17 – The first big “aha” moments: Creating a vision and developing staff.

9:37 – Mentoring—not managing—staff.

13:53 – What it means to be a great leader.

16:04 – Hire people who share your values—then find a place for them.

18:49 – Selling a solution to people’s problems.

22:07 – Ads and lead nurturing: trial and error.

28:35 – Selling the prescriptive model. 

29:54 – Converting six-week challengers to monthly membership clients.

34:04 – The key to success: Putting the right people in the right places.