Two-Brain Marketing Episode 19: Mauricio Leal

On today's episode of the Two-Brain Marketing podcast, Mateo Lopez speaks with Mauricio Leal, head coach and co-owner of CrossFit Cypher in Richmond, California.

Mauricio was one of Two-Brain Business' first clients and had been running CrossFit Cypher for four years by the time Two-Brain came along. Still, the gym was barely making ends meet and Mauricio was stretched to capacity—so he joined the family. Though he was apprehensive about the mentorship process at first, today, Mauricio says the experience has been integral to the gym's survival and revival.

In this episode, you'll learn how Mauricio went back to square one to establish systems and processes, eliminate discounts and overhaul the No-Sweat Intro process. He also shares how he learned to manage Facebook ads effectively, today spending $1,000 a month on ads to generate $4,000 in front-end sales.

Links:

https://crossfitcypher.com/
https://growyournutritionbusiness.com/2019-crossfit-games-workshop/

Contact:

[email protected]

Timeline:

2:34 – On b-boying and b-girling and the naming of CrossFit Cypher.

4:32 – Trading engineering for fitness.

8:50 – The crossroads: How desperation drove Mauricio to mentorship.

12:00 – The first steps with Two-Brain: Establishing SOPs and ditching discounts.

17:11 – Selling the hero’s journey.

19:21 – Attentive listening and the goal-review process.

19:56 – Paid ads, lead funnels and building rapport with potential clients.

22:58 – The No-Sweat Intro: making an emotional connection. 

27:47 – Finding a tribe in the Two-Brain family.