Two-Brain Radio: Expanding Beyond CrossFit With John Bartholomeo

John Bartholomeo is the owner of Mohawk Valley Wellness in Marcy, New York. Mohawk Valley Wellness originally began as CrossFit Mohawk Valley eight years ago. For most of that time, the gym enjoyed steady growth due to word-of-mouth referrals. But when John decided to expand and offer programs in addition to CrossFit, he struggled to get people in the door.

Today, after just four months of mentorship with Two-Brain, John has totally overhauled his marketing and intro processes and recently signed up 33 new members in less than eight weeks. In this episode of Two-Brain Radio, he shares how and why he rebranded his gym to offer more than just CrossFit, how he oversees a 13,000-square-foot facility with multiple programs running simultaneously and how he uses paid advertising to reach more prospective clients.

Links:

https://mohawkvalleywellness.com/
https://growyournutritionbusiness.com

Contact:

[email protected]

Timeline:

3:18 – The early days, when getting members used to be easy.

5:24 – The state of the competition.

7:15 – Why seek out mentorship?

9:23 – The key to longevity: Relationship-building.

11:34 – Lessons learned from the Two-Brain Summit: Regular communication with staff.

13:27 – Expanding into a larger space and adding more service offerings.

15:13 – Struggling to sell: “We couldn’t give away a gym membership at New Year’s.”

16:26 – Programs offered and the layout today.

22:02 – Selling smiles and laughter.

22:48 – Learning how to sell from Two-Brain mentor Sherman Merricks.

23:45 – The intro process and the Prescriptive Model. 

26:37 – Overhauling paid advertising and the lead-nurture process.

30:26 – The importance of tracking lead and sales metrics. 

31:47 – Making your waiting area close the sale for you.

35:19 – The importance of balance: Look to the future, but don’t neglect the present.