Two-Brain Radio: Launching a Podcast With Jared Byczko

Jared Byczko is the co-owner of NapTown Fitness in Indianapolis, Indiana. He's also the co-founder and host of the Drink Culture Podcast.

At first just a side project and creative outlet for Jared, the podcast originally focused on the whiskey and craft beer industries. Today, the podcast tells the stories of local "entrepreneurs, thought leaders, and creators who are shaping the culture of Indianapolis."

In this episode of Two-Brain Radio, Jared takes you through the evolution of the podcast from side project to near-full-time venture, discusses tactics for generating sponsor interest and shares some of his top tips for anyone who's considering starting a podcast of their own.

Links:

https://www.drnkcltr.com/
https://affiliateguard.info

Contact:

[email protected]

Timeline:

3:42 – Getting to know Jared Byczko and NapTown Fitness.

7:15 – How the Drink Culture Podcast came to be.

8:46 – From craft beer and whiskey to a larger conversation.

11:31 – Telling compelling stories about interesting people.

14:04 – From side project to business.

16:20 – Creating systems and developing the team.

21:29 – Emulating the Perfect Day model.

24:50 – The struggle of appealing to potential sponsors as a hyperlocal podcast.

27:38 – Looking to the future: partnerships and potential expansion to other cities.

31:59 – Words of wisdom for would-be podcasters.